Feasibility Studies for a Multinational Diagnostic Company

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Project Summary

Our Client is one of the world’s largest and most dynamic medical diagnostic firm with over 360 branches. Targeting accelerated growth with its over 40 years operating plan and aiming to be one of the three top-of-mind diagnostic centers in the Nigeria. The goal? To leverage the greater equity of our client’s brand to drive expansion into the Nigeria economy.

The Challenge
The Challenge The client is a multinational medical diagnostic company looking to expand into Nigeria Market. Client require insights into Nigeria healthcare industry.


Solution
We conducted a market expansion feasibility study and provided the client with appropriate insights to support management’s decision of expansion into the Nigeria Market


The Results
The client was able to make informed decisions based on research and structured its investments based on the insights we provided. This clarity of vision gave our client the impetus for investment and an operating model for its expansion initiative.